Business & Communication - Betty ★

Betty ★ is a denim luxury ready-to-wear brand. Betty brings back the aesthetic and iconic looks of the 2000s, mixing nostalgia with novelty. For better or worse, the ’00s set the stage for the fashion industry as we know it today, including the rise of paparazzi street style shots, airport style, athleisure, and so many other defining moments. Back then, "less is more" just wasn't a phrase we were familiar with, instead choosing to bedazzle everything and anything. Buckle up, because Betty is about to transport you back to the era of low-rise jeans.

Denim owes a lot to 2000s Fashion.

For a long time, we assumed denim could only be used for making jeans and jackets, but that’s just not the spirit of the 2000s. “With celebrities and music and pop stars like Britney Spears, the denim trends really started making a major impact and influencing what people were wearing,”.We wanted denim everything. Denim hats, denim skirts, denim dresses, denim jumpers, and denim vests. We wanted different colors and washes of denim stitched together. We wanted frayed denim incorporated in as many ways as possible. We. Loved. Denim.

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