Creative development, 1st collection - Betty ★
Betty ★ is a denim luxury ready-to-wear brand. Betty brings back the aesthetic and iconic looks of the 2000s, mixing nostalgia with novelty. For better or worse, the ’00s set the stage for the fashion industry as we know it today, including the rise of paparazzi street style shots, airport style, athleisure, and so many other defining moments. Back then, "less is more" just wasn't a phrase we were familiar with, instead choosing to bedazzle everything and anything. Buckle up, because Betty is about to transport you back to the era of low-rise jeans.
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